Wednesday 14 May 2014

Business Model: 7-Eleven


Business Model: 7 ELeven

Business Mission: Provide a convineance shop that sell product that everyday need - 24 hours

Product/Market Scope: Daily Essential, Snack & Beverages

Basic for Differentation: Fill the gap that normal convenience store cannot fullfil

Core Competencies: Resident & public attraction area

Strategic Asset: Operation time (24 hours), Strategic area

Supplier: Small bussiness entrepreneur and wholesale reseller

Partner: Mobile Airtime Reseller (top up)

Target Customer: Shift worker (late night), people who need something during that not expected time

Fullfilment & Support: Self Service, Selling the product beyond normal operation hours

Pricing Structure: Affordable price compare to service that provided