Executive Summary
Calico Computer Consulting is in the process of being formed as a sole proprietorship owned and operated by Doug Burham. This plan is written as a guide for starting and managing this new business and will also serve as the basis for a separate, detailed marketing plan. Following is a summary of the main points of this plan.
- The objectives of CCC are to generate a profit, grow at a challenging and manageable rate, and to be a good citizen.
- The mission of CCC is to provide fast and reliable technical assistance to small office computer users.
- The keys to success for CCC are marketing and networking, responsiveness and quality, and generating repeat customers.
- The initial primary service offered will be hourly technical aid, although retainer contracts and projects will be considered in the future growth.
- The local market for this business, while not new, is wide open for new and expanding consulting firms.
- An initial financial analysis of the viability of this venture shows outstanding promise and results. Several sources note that the computer consulting business is easy to start, requires little up-front capital, and has the potential to be quite lucrative in today's high tech world.